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📘 SaaS Essentials

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Ch 1: What Is SaaS?

Ch 2: Designing SaaS

Ch 3: Building SaaS

Ch 4: SaaS Pricing

Ch 5: Trial Models

Ch 6: Marketing & Sales

Ch 7: Business Metrics

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Chapter 1: What Is Software-as-a-Service?

📋 Daftar Materi

Origins of Software-as-a-Service

Defining Software-as-a-Service

SaaS Startups Failing

Course Materials

Chapter 2: Designing SaaS Products

📋 Ikhtisar

Welcome to Chapter 2

Traditional vs. Lean Approach to Product Development

Techniques of the Lean Startup Approach

SaaS Idea Generation - Introduction

SaaS Idea Generation - Market Research and Trend Analysis

SaaS Idea Generation - Leveraging Personal Expertise to Spot Market Gaps

Minimum Viable Product (MVP)

Value Proposition

User Personas

User Journey Mapping

User Experience (UX) and User Interface (UI) Design

Achieving Product/Market Fit

Chapter 3: Building SaaS Products

📋 Ikhtisar

Welcome to Chapter 3

The Evolution of Iterative Thinking

Agile Methodologies

Validated Learning and Feedback Loops

Cross-Functional Teams - Part 1

Cross-Functional Teams - Part 2

Feature Prioritization

Product Backlog

Product Roadmap

Foundations of Scalability in SaaS

Integration

Preparing for Beta Testing

Chapter 4: SaaS Pricing

📋 Ikhtisar

Introduction to SaaS Pricing

B2B and B2C Markets

Pricing Strategies

Introduction to Subscription Models

Tiered Subscription Model

How to design a tiered model?

Usage-Based Subscription Model

The Psychology behing Effective Pricing

Chapter 5: Trial Models

📋 Ikhtisar

Introduction to Trial Models

Specifics of Free Trial Models - Part 1

Specifics of Free Trial Models - Part 2

Specifics of Free Trial Models - Part 3

Strategies for Creating a Free Trial

Freemium Model

When to Choose the Freemium Model?

Challenges in Designing the Freemium Model

Chapter 6: SaaS Marketing & Sales

📋 Ikhtisar

Welcome to Chapter 6

Introduction to SaaS Marketing: Dynamic STP

STP: Segmentation

STP: Targeting

STP: Positioning

Inbound Marketing vs. Outbound Marketing

Inbound Marketing: Core principles

How Inbound Marketing Aligns with the SaaS Model

Attracting People with Content Marketing and SEO

Content Marketing for SaaS (Attract Stage)

Effective Content Types

Aligning Content with Customer Needs and Search Intent

SEO Essentials for SaaS

Keyword Research

On-Page SEO and Content Optimization

Technical SEO Considerations

Leveraging Social Media in SaaS (Attract Stage)

Social Media Strategies: Organic Engagement

Social Media Strategies: Paid Advertising

Affiliate Marketing vs. Referral Marketing

Why SaaS Companies Invest in Affiliate Marketing?

Building and Managing Affiliate Program - Commission Structure and Rewards

Building and Managing Affiliate Program - Affiliate Recruitment

Building and Managing Affiliate Program: Onboarding Affiliates

The Engage Stage: Conversion Techniques

High-Performing Landing Pages and CTAs

Designing Effective Email Drip Campaigns

Customer Engagement

Crafting Engaging Product Demos

Customer Retention in Delight Stage

User Onboarding

Proactive Customer Support and Continuous Engagement

Outbound Marketing: Key Channels for SaaS

The Value of Outbound in Growth of SaaS Company

Ideal Customer Profiles (ICPs)

Translating ICP into Target Account Lists

From ICP to Buyer Personas and Messaging

Account-Based Marketing (ABM)

ABM: Selecting and Prioritizing Target Accounts

Outbound Automation and Tools

Ethical and Legal Considerations (GDPR, Laws, Rules and Best Practices)

Chapter 7: Business Metrics in SaaS

📋 Ikhtisar

Welcome to Chapter

Introduction to SaaS Business Metrics

Vanity vs Actionable Metrics

Company Activity Metrics - Part 1

Company Activity Metrics - Part 2

Sales Activity Metrics - Part 1

Sales Activity Metrics - Part 2

Sales Activity Metrics - Part 3

Metrics relevance in a SaaS Company Lifecycle - Part 1

Metrics relevance in a SaaS Company Lifecycle - Part 2

Metrics relevance in a SaaS Company Lifecycle - Part 3

Chapter 8: Bonus Section

📋 Daftar Materi

Bonus Lecture

Daftar Isi

Chapter 1: What Is Software-as-a-Service?

📋 Daftar Materi

No	Topik	PDF
1	Origins of Software-as-a-Service	📎
2	Defining Software-as-a-Service	📎
3	SaaS Startups Failing	📎
4	Course Materials	—

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